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We have a client that drops a lot of FHA mail and we’ve been consistent with 1.5% – 2% with Credit Data, Black and White letter with variable data and proposed payment chart, and 70 pound paper Z Fold Snap Pack.
Last month we upgraded to a hand written envelope and added color to the letter, but only on a sub content- quick read section and then personalized the letter by having the Director of Sales sign each letter with laser copier. This is ALL it took to get the response from 2% on the high side to 6% after the first month!!! I’m sure you’re thinking this had to cost 3 times more for handwriting each address on each envelope, but it didn’t! NOT EVEN CLOSE.
The additional cost for handwritten addressing is only $0.10 on top of your standard printing costs.
You could actually do a handwritten mailer for less than $0.50 if you re mailed data on hand, standard postage, and snap pack.
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